Why Merchandising Matters To Build Brand and Attract Customers
Shoppers have easy access to product information, online options, and an increasing choice of competitors. They are selective and only decide to purchase when they get a unique, well-planned, engaging retail experience. If merchandising execution is messy or inconsistent, if information doesn’t match what they found online, or if their shopping trip leaves them with a bad taste in their mouth, they won’t come back!
Merchandising consists of product display, pricing, store layout, signage, promotional events and all manner of other sales-driving techniques aimed at raising the profile and the profits of your small retail business. Bright signage and a well-kept retail structure are all factors that help shoppers to determine whether or not they are going to stay or leave. What happens once you get them inside your store is up to your interior merchandising, product line and pricing.
Here are some tips on how to get started with social media:
Pricing, displays, product packaging and arrangement, sale signs and promotional marketing can all drive sales upward while improving the shopping experience for your customers.
Interior spaces should flow more easily while directing the consumer to important sale items and significant displays. Create an environment that can handle more people, more efficiently and makes the overall shopping experience less of a chore.
Once is not enough
Once the bar has been set, allowing it to fall would negatively affect your sales and shrink your customer base. Always have your customers shopping experience in mind and get creative!
By providing high value and pairing products with the appropriate assortments, you entice your customers to return. Part of merchandising is the awareness of when demand for one product ends and demand for another begins.